Ruceru the latest offering to the City of Joy’s fashion quotient opened the doors to the world of fusion attires which is inspired by the classics made for the contemporary women on the go.

Ruceru is Kolkata`s new majestic library for royal ensembles. We have our own signature draping style and the craftsmanship exudes the heritage and culture of traditional Indian Embroidery. Our forte lies in creating in beautiful drapes simplifying the traditional ethnic wear from the clutter and weight that is associated with it. The silhouette is fusion of gown and lengha but since most Indian brides are hesitant in flaunting a lengha on their D-day we have given it the feel and look of a concept lengha.

Designer Sibling Ruchi Roongta and Rashi Agarwal have come-up with their label RUCERU and the two young ladies had a fervent desire to make a mark in the Indian fashion scene.